Hisense has quietly become the brand to beat on price-per-litre, and the RB390N4WC1 is the model that proves the point. A few years ago, frost-free cooling at this price simply didn't exist; now you can have it without paying a premium-brand badge tax. For the household that wants substance over a famous logo, this is the rational, money-smart buy — and our best value choice in the comparison.
Who is the Hisense RB390N4WC1 for?
This is the right fridge freezer if you want frost-free convenience and a tall, roomy fridge without paying premium-brand money. The body stands around 200cm tall and offers about 300 litres, weighted towards the fridge (roughly 224 litres of fridge to 76 litres of freezer), so it suits people who shop fresh and want plenty of shelving. For first-time buyers, students furnishing a first home, or anyone replacing a tired old fridge on a sensible budget, it hits the sweet spot of features and price.
It's less suited to dedicated batch-cookers and bulk-buyers, because the freezer is the smaller part of the package — if a big freezer is your priority, the family-focused Hotpoint H3T811IOX or an even split serves you better. The styling is also plainer than the big names. But for value, cooling and the all-important frost-free freezer, the Hisense is hard to argue with.
How the Hisense RB390N4WC1 performs
Cooling and the frost-free freezer
The headline is that this is a true Total No Frost model: the freezer circulates dry air so ice never builds up, and you never have to defrost it by hand. Getting that at this price is genuinely impressive, and it's the single biggest reason the Hisense earns our value pick. The multi-airflow cooling keeps temperatures even through the tall fridge section, so produce on the bottom shelf stays as cold as the top, and the unit recovers briskly after the door is opened.
Capacity and layout
The tall body is the Hisense's other strength. The fridge section is generous, with plenty of adjustable shelving and useful door storage, so a fresh weekly shop goes in without a fight. The freezer, while smaller, is sensibly divided into drawers and is perfectly adequate for everyday frozen staples — it's only if you freeze in bulk that you'd want more. For a fresh-food household, the balance is well judged.
Running cost and support
At energy class E the RB390N4WC1 is in the normal band for a modern fridge freezer, so running costs are reasonable. Hisense also backs its appliances with long warranties and solid UK after-sales support, which removes a common worry about value brands — you're not trading reliability cover for the lower price. Over the appliance's life, that warranty reassurance adds real value on top of the keen sticker price.
Build and finish
The build is honest rather than luxurious. The fittings are functional and the finish is plainer than a Bosch or Samsung, but everything works as it should and feels solid enough for years of use. You're not paying for premium materials here — you're paying for the cooling, the space and the frost-free freezer, which is exactly the point.
The honest downside: a smaller freezer
The RB390N4WC1's main compromise is the size of its freezer. The tall design devotes most of its volume to the fridge, leaving a freezer that's fine for everyday use but tight for serious batch-cooking or bulk-buying. If you regularly freeze big cook-ahead meals or stock up on frozen goods, you'll feel the limit and should choose a model with a bigger freezer compartment, such as the Hotpoint. The plainer styling is the only other note, and that's purely cosmetic. Neither point undermines the core value proposition for a fresh-food household.